How to Use Facebook Groups for Authentic Marketing
image credit: depositphoto.com Are you disheartened by the organic reach of your Facebook page? Desperately want to use Facebook, but wish there was a way that you’d get an enthusiastic,…
Introducing Facebook Video Publishing in Sprout Social
More and more people are coming to Facebook to watch and share videos. Recently released statistics from the social network demonstrate just how prolific video consumption is on the platform.…
What Facebook Reactions Mean For Your Marketing Strategy
Facebook’s News Feed is a quick and easy way for users to stay up to date on the people and topics that matter most to them. The average US consumer…
Does Google stand a chance against Facebook in mobile display?
Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display. It’s no…
6 Facebook Lead Ads Updates You May Have Missed
[NOTE: Another recent update not mentioned below is that lead ads can now be shown on desktops. When they were first released, they were only available on mobile. I did…
The ideal Facebook advertising structure: single objective
As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O'Brien shares his go-to method. There are multiple ways you can structure a…
The 6 Phases of Growth Hacking on Facebook
Setting Up Your Business for Massive Growth Through Facebook One of my favorite tactics when speaking at conferences is to ask all “social media strategists” to raise their hand. And…
Video ads are coming to Facebook Instant Articles
Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads. Get ready for video…
How to Customize Your Facebook Page: 7 Tips and Tricks
As the hub of your business presence on a (nearly) 1.6 billion-person social network,your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to…
How This Fitness Site Got 1,892 Hyper Targeted Subscribers With Facebook Ads That Cost (Less Than) Nothing
Today we’re profiling a fitness site that grew traffic and subscribers with Facebook Ads that made them money. We’re going to see how Erika of Erika Volk Fitness added 1,892 email…
10 Ways Marketers Can Increase Facebook Engagement
With over 1.04 billion daily users and 40% of small businesses in the US, Facebook is a major piece of the social media marketing puzzle for most companies. For a long…
How To Get The Most Out Of Your Personal Facebook Page (Without Getting Fired)
In today’s world of social media, we upload just about every moment of our daily life. This means it’s increasingly difficult to separate your work and social life online. It is common…