Setting Up Your Business for Massive Growth Through Facebook
One of my favorite tactics when speaking at conferences is to ask all “social media strategists” to raise their hand. And of those with their hands up, ask if anyone can define what exactly that is.
I’ve never gotten a clear answer…
Because there’s no such thing as a “social media strategist”.
There are business strategists and then there are channel-level tacticians.
- If something changes a lot, then it’s a tactic– not a strategy.
- If it’s at the channel level, it’s a tactic– not a strategy.
Social media changes A LOT…
