Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Facebook’s latest algorithm update is likely in response to two…
In February of 1999, Mari Smith needed a sign from the universe. It showed up in the form of … cake. The Scottish-Canadian had arrived in San Diego on a borrowed…
Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly…
In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more…
We told you Facebook was getting into marketing automation. Let’s look at some of the specifics and examine the implications. The multi-product ads, product recommendations API, and dynamic product ads…
User acquisiton is often the primary focus for app developers, who are constantly bidding against hundreds of other gaming companies on social media with the same goal: to reach users…
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job…
Do you run Facebook contests to promote your business? Want to reach more people and increase participation? With the right techniques, Facebook contests can engage your community and grow your…
What tactics are you using to grow your Facebook Page? Is like-gating a key part of your Facebook marketing? Facebook announced they’ll ban like-gating in November. An end to like-gating…
Using Facebook for Marketing Your Business is super powerful! Facebook as a marketing strategy for your businesses growth is a no brainer for any business. Regardless of all the talk…
What can the statistics of Facebook’s best-performing brands tell us about successful social media marketing? The top seven brands on Facebook have markedly different approaches, each aimed at pushing customers…
Do you use Facebook Ads to promote your business online? Facebook’s advertising platform is not only easy to use, but it also includes some great tools that could help you…