Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.
It’s probably one of the most frustrating parts of social media marketing — no engagement.
You post day in and day out hoping to see the social side of social media start to happen. Sometimes, a like or two will pop up, but most of the time, you hear crickets.
It’s disheartening. It’s also costly. Your social media marketing can’t pay off if your audience isn’t getting excited about what you have to say.
Social media is a popular way to use direct marketing. This type of marketing allows you to connect one-on-one with your customer, speaking directly to the person who will eventually open his wallet and buy from you…