Mobile
When marketers were asked to prioritize one capability that will be the most important to the marketing future, personalization topped marketers' lists, according to the recent Adobe study, Digital Roadblock:…
Just one-fifth have a dedicated mobile content marketing strategy Business-to-business (B2B) content marketers may need an intro to mobile, based on January 2015 polling by Regalix, which found that mobile…
The notion that the current year is ‘the year of mobile’ is becoming very real. Predictions on how we will interact with our mobile devices and how they will interact with us,…
User acquisiton is often the primary focus for app developers, who are constantly bidding against hundreds of other gaming companies on social media with the same goal: to reach users…
In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative…
The largest addressable market in the history of media is forming as you read this, and it can be found in the pockets of billions of people around the globe.…
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky…
Data. It’s out there. And there is plenty of it. We create data with every status update, photo shared or website viewed. Each search we make is being monitored, sorted,…
Do you know the longest lasting means of online communication is as simple as email? Email is such a medium that it could be accessed almost any internet connected computing…
In this mobile driven, social age, comments are no longer driving meaningful engagement. They are messy, painful to deal with and in the vast majority of the time nothing more…
Consumers are using their mobile devices as their preferred platform for reviewing products and making purchases. If you are a bit behind in your mobile strategy, there has never been…
Editor’s Note: Today’s post was written by the folks at Campaign Monitor. They are excited to share with you their recent findings. The data presented in this post was exclusively…