Conversion
With the holiday season right around the corner, now is a great time to get your A-game email marketing ready. According to technology market research firm The Radicati Group, there will…
Why do people stay up late watching infomercials? Aside from probable insomnia, they’re mesmerized by the idea that for just three easy payments of $19.99, they can buy solutions for…
There I was, with a coffee, looking the 5 split tests I have been running. And like so many people before me, I was appalled. Test #1: 7% conversion Test…
Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact…
Landing page optimization isn’t just about tactics. Sure, there are many tactical ways to improve your conversion rate: test your CTA button copy, test a shorter page, change this picture,…
We’re constantly testing and tweaking our landing pages to maximize our conversion rates. We know a page that converts at 15% instead of 10% can mean hundreds of thousands of…
Losses are tragic. Whether what you have lost is a small trinket, an offspring or your cat Raoul. Being a marketer your most prized possession are your customers and the…
By now, most marketers know that Twitter isn't just a great medium for creating and reinforcing your brand image -- it's also a tool for reaching fans of your business who…
There are no silver bullets. The Internet is full of tipsters offering lists of so-called “secrets” to boost your website’s visibility and conversions. While these generic tips sound great, they’re…
Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned. Take…
“Why are you doing this? Why? Isn’t the universe big enough for both of us? What is wrong with you people? We could work together. Why be enemies? Because we’re…
If you want copy that converts, you need to understand these 5 basic essentials of good copywriting. Good – nay, great copywriting has to have a certain set of standards.…