Losses are tragic.
Whether what you have lost is a small trinket, an offspring or your cat Raoul. Being a marketer your most prized possession are your customers and the biggest loss you can suffer is the loss of your customers aka the loss of conversions. With the fear of this loss in mind we spend day and night understanding what is it that makes our customers tick to create landing pages that they can’t help but respond to.
And though we do this, we still end up losing most of our customers because when creating landing pages we try to play it big picture- what you need to do instead is create each and every element of your landing pages keeping in mind your ideal customer.