“Why are you doing this? Why? Isn’t the universe big enough for both of us? What is wrong with you people? We could work together. Why be enemies? Because we’re different? Is that why? Think of the things that we could do. Think how strong we would be… together. There is nothing that we could not accomplish. Think about it. Think about it.” / Mars Attacks! (1996) by Tim Burton
Search engine optimization (SEO) is all about acquiring potential customers from organic search by improving and modifying your website, building brand awareness, and maintaining solid off-site reputation. In reality, SEO is an ever-changing marketing channel (and it’s going to stay that way), with continuous game-changing algorithm updates. As a result, the SEO sphere has naturally evolved over the years, and the traditional role of an SEO marketer has changed dramatically. It’s fair to say that, today, SEO marketers are required to understand (and hopefully practice as well) not only SEO, but also social media marketing, web analytics and conversion rate optimization (CRO), at least to some extent. To what extent is entirely up to each and every one of us to decide and depends on our ambitions and professional goals. Nevertheless, there’s usually a bottom-line common denominator in all of these practices: the need for conversions.