There I was, with a coffee, looking the 5 split tests I have been running. And like so many people before me, I was appalled.
Test #1: 7% conversion
Test #2: 3% conversion
Test #3: 6.8% conversion
I kept hearing about these 30-40% conversion rates from the ‘gurus’. But was it really possible with cold traffic from Facebook? My cost per acquisition for a simple email address was close to $15 – an impossibly high number by what I’d been told is possible.
I tested every single element on the landing page. The headline, button, opt in form, body copy, with/without testimonials, adding an image, and dozens of other things.
To top it all off, it was in the investing niche and it was incredibly hard to get good numbers. People were VERY skeptical.
