7 Conversion Optimization Stats to Guide Your 2015 Strategy
If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It’s a good…
Conversion
7 Conversion Marketing Terms as Explained by Urban Dictionary
Conversion marketing is serious business over here. In fact, we care about it so much that we created a whole glossary to help explain it to the world. But clearly,…
B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
Since October, we’ve been sharing the results of our annual content marketing research, and today we focus on B2B small-business marketers (10-99 employees) based in North America. B2B Small Business…
8 Ways to Improve Form Conversions
If your organization collects applications or customer feedback, online forms can be a real lifesaver. But how can you make sure people stick around and actually finish said forms? The…
Conversion Rate Optimization: Defining Objectives and KPIs
Conversion Rate Optimization: Turning Prospects Into Customers - One of the key indicators that contributes to the success of a website or marketing campaign is the ability to make the…
4 Underused Data Points For Conversion Optimization
Columnist Jeremy Smith discusses four underused data points that, if you pay attention and act on them, can improve your conversion rates. Most of the time when we conversion optimizers…
How I outreach to influencers and obtain links at ~20% conversion rate
After my first post, I started distributing it in a lot of different ways mentioned in our startup pre-launch strategy. The outreach was a total failure until I refined my strategy and…
32 Split Testing Ideas From 4 of the World’s Leading Conversion Experts
Ok, I’m super pumped. We tapped the minds of four of the world’s top conversion rate optimization (CRO) experts to tell us what they would test on this landing page for…
6 Steps to a Content Marketing Plan that Can Drive Conversions
All over the world, marketers agree – content marketing is hot! From my location in the Asia-Pacific market, I see companies increasingly exploring how they can adopt content marketing strategies…
The Top 7 Conversion Optimization Trends for 2015
What will be the most important changes in your business next year? Have you thought about it? At the end of each year the WiderFunnel team, including the other blog…
Boost Conversion Rates: 10 Content Marketing Strategies
Jan 25, 2015 - Sthiti Prangya for the National Edition ‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One…
Social Media Conversion Ideas You Should Be Using, but Probably Aren’t
Click, read, buy. Three actions you want your social media fans and followers to take. But they’ll never know how to react if you don’t ask. Incorporating specific conversion tactics…