What will be the most important changes in your business next year?
Have you thought about it?
At the end of each year the WiderFunnel team, including the other blog contributors, and I like to reflect on the previous year, gain insights from the successes and failures, and anticipate what may happen in the next 52 weeks.
Fortunately, I can report that last year was great at WiderFunnel. We brought on a record number of new clients, ran more tests per client and, most importantly, produced the highest conversion rate lifts, ROI and revenue for our clients.
With Conversion Optimization now embedded as a must-do practice for any company producing revenue from web or mobile, the industry is stronger than ever. There are more testing tools each month and almost every content management and e-commerce platform has embedded A/B features.
Check out the Google Trends for A/B testing, for example, showing solid growth in interest (notwithstanding the seasonal December dip):