Since October, we’ve been sharing the results of our annual content marketing research, and today we focus on B2B small-business marketers (10-99 employees) based in North America.
B2B Small Business Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America, sponsored by Rainmaker Platform by Copyblogger Media, shows how small-business marketers have changed their content marketing practices over the last year. It also contains new insights based on questions added to the survey this year. Let’s look at some of the findings.
Many are focused on improving website conversions
Nine out of 10 B2B small-business marketers are focused on doing a better job of converting visitors to their websites. This is a higher percentage than we found with larger-sized companies (e.g., 84% of enterprise marketers say they will work on conversion over the next 12 months). This positive trend aligns with another finding: Small-business marketers are increasingly focused on lead generation. (Lead generation surpassed brand awareness this year as the most cited goal.)
B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
