7 Strategies to Help You Cultivate Your Brand
You have a brand new idea for a small business and the funds to start it off right. Good for you! The next step is to cultivate your brand from…
Branding
4 Basics for Building (or Repairing) Your Personal Brand
Oprah, Donald Trump and Jane Smith all have successful personal brands. Oprah is the empathetic advocate for entrepreneurism, women, overcoming challenge and education, epitomised in her ‘Live your best life’…
The Popcorn Effect: When Do Brand Ads Fail?
Neuromarketing readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences. Recall…
DO YOU MAKE THESE 5 ONLINE BRANDING MISTAKES?
Your online brand is an essential part of your job search. Employers are searching for your name in search engines and on social networking sites. They’re looking to get a…
Influencer Marketing: How It Can Make Your Brand Tick
In these times of digital marketing expansion, influencer marketing is the buzz word that you come across every now and then. However, very few marketers understand how to use this…
Transforming Employees into Online Brand Ambassadors
Employees and social media – too risky or an opportunity for success? Many companies are discovering that every single employee has the potential to become a brand ambassador — someone…
4 Smart Strategies To Build Your Business Brand
One of the biggest challenges for small businesses and startups is getting the word out about their products and business to acquire new customers and build your business brand. Having…
4 Ways Visual Design Can Improve Your Social Media Marketing
Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing…
Social Startups: Stylby.me Is the New Niche Social Network for Local Beauty and Fashion Brands
Since 2010, Louis Fong, a co-founder of an online apparel site with his wife and daughter, has learned the ins and outs of social media marketing. “We have a presence…
For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed
If there's ever a case for the viral success of native video content, it's the partnership between BuzzFeed and Purina. The millennial-targeted publisher and the pet brand have worked together…
The 10 Biggest Branding Mistakes Businesses Make
Brands, brands, brands. If you haven’t yet noticed, brand building is what we’re all about. Our agency has been doing it for quite some time, and after creating hundreds of…
The Best All Frills, No Chills Way to Build Brand Awareness
A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one. Your surveys, samples and interviews…