For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed

If there’s ever a case for the viral success of native video content, it’s the partnership between BuzzFeed and Purina.

The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat’s Guide To Taking Care of Your Human (6.6 million views) and Dear Kitten (16.5 million views).

For Brands, These Are the Do’s and Don’t’s of Working With BuzzFeed

CopyRanger

Rick Duris is CopyRanger.

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