The Popcorn Effect: When Do Brand Ads Fail?

Neuromarketingpopcorn effect readers are likely to be familiar with the idea of fluency, and its importance in how we target, craft, and deliver marketing messages that resonate with our audiences.

Recall that human brains are wired to prefer things that are simple for us to process and we prefer that which we can easily understand. Here, we’ve looked at fluency in the context of image placement, and shown how simple things like the order and spacing of the images used in an ad can influence brand liking.

The Popcorn Effect: When Do Brand Ads Fail?

CopyRanger

Rick Duris is CopyRanger.

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