advertising
Some think you shouldn’t bother with advertising on social media. After all, what is social media other than opportunity after opportunity to promote your brand through well-crafted posts and images?…
Snapchat launched video ads this year in an effort to stay competitive in the digital world, where its app is among the most popular messaging services among youths, in particular.…
Are you using Instagram for your business? Have you thought about advertising on the platform? Instagram just began offering paid advertising opportunities through select developer partners. In the coming months…
Social Media Today brought its old friend, Frank Eliason, back to talk about how brands can engage authentically in the new world of social and digital communication. Known as “the most…
Have you noticed that you’re just not getting any activity on your Facebook real estate ads? Don’t fret; you’re not alone. People have grown weary of advertising that doesn’t speak to them,…
So they say: no two social networks are alike. And if you’ve got a tight budget, or not much time, you might be wondering where to focus your social media…
A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board - even as social communities are growing and…
What’s the #1 thing you are procrastinating on? I know what mine is. For 18 months, I’ve performed over 100 different marketing experiments and reported the results back to you…
The ad industry has a bit of a marketing problem. From mobile and digital to good ol’ print, consumers are exhibiting a lack of confidence in ads. The numbers don’t…
The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such…
It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But…
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. According to a recent study from Microsoft, people lose concentration after eight seconds.…