The explosive growth in mobile usage — specifically in app usage — has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention.
According to a new report from eMarketer, “the flooded app marketplace means paid install campaigns are a must.” Indeed, advertising is a big part of today’s app marketing toolkit, with acquisition campaigns attracting bigger and bigger chunks of their ad budgets. According to BI Intelligence, U.S. app install ad revenue alone will top $4.6 billion this year and grow to $6.8 billion by the end of 2019…
