Why Is Engagement with Brands Online Down Even Though More Brands Are On Social Than Ever?

A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board – even as social communities are growing and more brands are advertising there. Fortune, covering the study, noted:

Last year, Instagram posts from brands created interactions with 4.2% of a brand’s followers. This year, that fell to 2.2%. On Pinterest, interactions fell from 0.1% to 0.04%.

Facebook, however, experienced an increase in brand engagement – 0.07% up to 0.2%. Still, when paired with another stat from the study – the fact that 80 percent of top global brands post regularly on the top five social sites, more than ever – paints a portrait of a social universe polluted with noise that’s garnering little response from audiences…

Why Is Engagement with Brands Online Down Even Though More Brands Are On Social Than Ever?

CopyRanger

Rick Duris is CopyRanger.

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