The ad industry has a bit of a marketing problem. From mobile and digital to good ol’ print, consumers are exhibiting a lack of confidence in ads. The numbers don’t lie. Less than 25% of U.S. online consumers trust print ads. Even fewer believe in the digital media they see.
At the same time, despite category-wide distrust, advertising dollars are growing. In 2015, advertisers will spend nearly $600 billion dollars worldwide; that’s more than a 6% increase year-over-year. The U.S. is by far the biggest spender. Approximately 32% of the total global ad market will be attributed to U.S. dollars.
As budgets continue to rise, one question looms. How can marketers earn back the trust of ad-leery consumers? In this article, I share five ways to source effective ad creative that compels and converts your customers…
