So they say: no two social networks are alike. And if you’ve got a tight budget, or not much time, you might be wondering where to focus your social media advertising efforts. Facebook, the titan, has the most users, but what’s the value in that if the market you’d actually be better at penetrating is Pinterest? On top of that, once you figure out the best network for your brand, what type of ads should you plan?
Here’s a cheat sheet from Direct Online Marketing that explains the finer points of this dilemma. Key takeaways: