image credit: shutterstock Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Digital marketing trends come and…
Social media customers are dominating the present day marketplace and precipitate the wave of the future. Smart companies have been paying extra mind (and of course, money) to their online…
I fell in the shower the other day. Not exactly a proud moment. Don’t worry; I’m ok – minus a few bruises, including my ego, of course. But the fall…
Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job. While many companies find…
If you’re like most marketers, you’ve probably struggled with how to narrow down your ideas and find your niche. While there are hundreds, if not thousands, of possible topics and…
You’ve just launched a huge initiative and garnered some great press! Now what? Do you leave the rest up to the media, and the whims of your audience? As much…
In the first of his three-part series on SEO audits, columnist Dave Davies explores the technical aspects he reviews when conducting an audit. Disclaimer: Every situation is unique. This outline…
Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR…
Almost all business owners hate Yelp, but they understand its power. User generated reviews in general are tremendously influential in persuading people to buy. One study found that 88% of…
So you don’t have a marketing team with fancy titles like “Inbound Marketing Manager” or “Social Media Analyst.” That doesn’t mean that you cannot rock Facebook for small business. Did…
The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it this way: Your…
Is your landing page ready to get folks calling? Chances are you have at least one area where you can optimize. It is the easiest way to generate leads that…