Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods.
Now that we’ve established how social and mobile are completely changing the traditional desktop, website and content experience, it’s time to rethink the press release.
We are now in a post-gatekeeper era of publicity and PR.
The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore…