How User Generated Reviews Affect Conversion Rates

Almost all business owners hate Yelp, but they understand its power.

User generated reviews in general are tremendously influential in persuading people to buy.

One study found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say positive reviews make them trust businesses more. Millennials, in particular, trust user-generated content 50% more than other media.

Problem is, customers are more likely to share bad experiences than good ones. Business owners are well acquainted with what I call the “vocal minority,” those loud and influential voices that represent the extremes of your brand experience (a study found over 75% of customers almost never write reviews).

It’s important, then, to get the right kind of reviews and really understand how they can affect your sales and reputation…

How User Generated Reviews Affect Conversion Rates

CopyRanger

Rick Duris is CopyRanger.

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