Almost all business owners hate Yelp, but they understand its power.
User generated reviews in general are tremendously influential in persuading people to buy.
One study found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say positive reviews make them trust businesses more. Millennials, in particular, trust user-generated content 50% more than other media.
Problem is, customers are more likely to share bad experiences than good ones. Business owners are well acquainted with what I call the “vocal minority,” those loud and influential voices that represent the extremes of your brand experience (a study found over 75% of customers almost never write reviews).
It’s important, then, to get the right kind of reviews and really understand how they can affect your sales and reputation…