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Email marketing strategies aren’t always all they’re cracked up to be, and getting them right is more important than you might realize. Digital marketing trends come and go, but email continues to prove its staying power.
Related: Email Remains the Heart of Cross-Channel Marketing
Having a website, in fact, might be the only aspect of marketing more critical than email, but email’s high returns (about $44 for each dollar put toward email marketing) keep marketers increasing their budgets for campaigns…
Email Marketing: There’s a Good Chance You’re Doing It Wrong
