One Position You Need to Rule Content Marketing [Template]
Back in 2011, Joe Pulizzi was among the first to nail down what the role of a Chief Content Officer should entail. Our industry has come a long way, but with…
5 Tips for Direct Mail Marketing
image credit: shutterstock Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment.…
Influencer Marketing is a Collaboration Not a Transaction
I’ve read many views recently that have debated the value of paying an influencer. One popular opinion is that once you've paid for an influencer to promote your product, you then…
9 Free Microsoft Excel Templates to Make Marketing Easier
Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly…
5 Things Every Great Marketing Campaign Asks Itself
The formula to making your message shareable by journalists and customers alike. credit: getty images One of my party tricks as a professional speaker is to ask the audience, "When…
5 Quick and Easy Ways to Double Your Social Media Following
image credit: scyther5 / shutterstock.com Social media marketing can’t be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever…
Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure…
5 Signs Your Brand is Dropping the Ball on Mobile
All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to…
How to Take Advantage of Instagram Advertising
If you’re anything like the majority of small businesses, you’re interested in being active on Instagram. You have a great product, and you want to show it off on the…
How to Improve Your Local Search Ranking Using Online Reviews
Online reviews and public customer feedback have a major impact on consumers’ purchase decisions. They happen to play an increasingly important role in local search, too. Looking to leverage reviews…
17 Data Visualization Tools & Resources You Should Bookmark
Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance…
SEJ Wrap-Up: Learn From These 11 Landing Page Case Studies & Review of 10 Free Content Marketing Tools
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. SEJ Wrap-Up: Learn…