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Direct mail can be an incredibly powerful marketing tool. It can also be a black hole into which you pour money without a return on your investment. Below are five tips to help you ensure that you remain on the right side of the ledger.
1. Identify your mailing list.
If you’re going to mail, an obvious factor is your list of names and addresses. There are many sources here. If you’re offering a credit product, the credit bureaus are an excellent source of names. However, there are rules about the types of offers you can make, and the penalties for non-compliance can be severe. So, know and follow the rules. Beyond that, you’ll find literally hundreds of vertical lists that you can purchase…