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Social media marketing can’t be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever it takes to earn more.
Related: Social-Media Marketing Is Not Dead: 10 Companies That Are Still Rocking It
Unfortunately, chasing raw numbers this way often leads to decreased quality, fewer engagements and, overall, a weaker social media presence — especially when those followers are bought through cheap third-party methods, such as Fiverr gigs…
