11 tips on how to optimise Pinterest pins for SEO
Pinterest has evolved during the past few years from a trending social network to a powerful visual search engine, and as with any other search engine, you can optimise your…
The role technical SEO should play: It’s makeup
Columnist Clayburn Griffin argues that while technical SEO can make your site more attractive to search engines, it can only go so far. Once you've implemented your technical optimizations, you…
Bring Customers Back With These Retargeting Tips
Retargeting is a marketing strategy that displays personalized ads to visitors who have been to your site and left. So, why should you care about retargeting? Not only can retargeting…
4 Tips for Effective Brand Management
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your…
16 SEO Copywriting Tips That Will Drive More Traffic To Your Site
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a giant “S” on your chest… …because you’ll be unstoppable. And…
The 5 Building Blocks of a Successful Content Marketing Strategy
As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing strategy from the ground up. Usually,…
Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors…
Four of the most interesting search marketing news stories of the week
It’s Friday, so welcome to our weekly round up of search marketing and related news. This week we have the 16 companies dominating Google, stats on retailers’ search budgets, and…
Research 101: Advantages of Email Marketing
It cannot be denied that Email Marketing has been an advantage for B2B marketing research to market Software leads. In this post, we will be citing some evidence presented in…
If Marketing Metrics Are Driving You Crazy, Read This
Does it feel like every day you see a new article on marketing metrics? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. Today…
Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO. Much has been written…
The 3 Step Formula for Creating an A/B Testing Hypothesis
I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas,…