I have a confession to make. I used to run random A/B tests simply for the sake of running another test.
But the problem with running A/B tests this way, is that while you can achieve conversion lifts, they’re usually short lived, and generally can’t be applied to other areas of your funnel.
All you’re left knowing is that a blue background converted better than green on one popup. Or that “Get Started Now” worked better than “Get Started.”
Now I’m not saying that it’s not important to test background colors or CTA text. It most certainly is…