Columnist Clayburn Griffin argues that while technical SEO can make your site more attractive to search engines, it can only go so far. Once you’ve implemented your technical optimizations, you still need to have something of substance to best your competitors.
Being attractive is a nice advantage. People are more inclined to like you if you’re attractive. And makeup can make anyone look better. It can touch up blemishes and smooth out your skin. It can outline your eyes and make them stand out.
While using makeup right can make you more attractive, applying more makeup doesn’t always make you more attractive. At some point, you’re done. You’re made up. More makeup would be futile.
Technical SEO is makeup. You can use it to make your site more attractive to search engines, but at some point there’s nothing more to be done. You have to move on to less superficial qualities to increase your website’s attractiveness…