Why Your Brand Should Invest in Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence…
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence…
If you are a small business owner wanting to increase your website’s traffic and sales, a good place to start is with an understanding of how SEO works. SEO or search…
Consuming great writing is like listening to a great singer. If the performer makes an emotional connection with me – even though she misses a few notes – I eagerly…
When we think of webinars, we picture hour-long presentations with mediocre audio and outdated PowerPoint templates. Their promise of teaching us something new keeps us tuned in longer than we’d…
The GYMGUYZ founder used his last startup dollars on unusable marketing materials. Recovering fast taught him an important lesson. Josh York is the Founder & CEO of GYMGUYZ, an in-home…
This article is written by Jennifer Zimmerman, global chief strategy officer, mcgarrybowen. Whoever said, “It’s a man’s world,” hasn’t turned on the television lately. Culture is reflecting a newly empowered type…
Understanding these four distinct buying modalities will help you respond to your prospects’ objections. Image by Trev via Flickr. An important step in landing page optimization is anticipating the objections…
If you have been spending money on customer acquisition, then you must have realized two things by now: 1) Google Adwords is absurdly expensive, and 2) Facebook is not something…
Want to make your social media marketing really pop? Use animated gifs, of course. Columnist Alison Zeringue tells you how to go about it. If pitted against each other…
Sometimes looking through your social media statistics can reveal some fun surprises. This was the case for us this month at Buffer. I looked a little closer into the stats…
This sponsored post is second in a series from Viant titled “The CMO’s Dilemma.” With the explosion of mobile and data, the series explores the many facets of driving growth in a fragmented,…
Try as I may, I'll never be able to recreate my mother's tomato sauce recipe. It's a science; a tried-and-tested formula that took her years to master. (Time well spent,…