A Beginner’s Guide to Publishing on LinkedIn

LinkedIn_Publishing_Edit.jpegTry as I may, I’ll never be able to recreate my mother’s tomato sauce recipe.

It’s a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)

But the great thing about formulas is that they provide us with a starting point — a list of the elements we need to produce an intended¬†outcome. From there, it’s up to us to put them together.

Over the past year, you’ve probably noticed something a little different about your LinkedIn notifications. LinkedIn announced¬†in February 2014 that they’d be opening up their publishing platform to the public. For marketers, this instantly transformed the professional network into a more interesting destination to explore…

A Beginner’s Guide to Publishing on LinkedIn


Rick Duris is CopyRanger.

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