7 Attributes of Highly Effective Landing Page Content
The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on…
Click, read, buy. Three actions you want your social media fans and followers to take. But they’ll never know how to react if you don’t ask. Incorporating specific conversion tactics…
Growth hacking may be useful for any company, but it's particularly critical for startups. Startups don't typically have massive marketing departments and huge money to spend on campaigns designed by…
Many of the social media tips we share—the ways to create a marketing plan from scratch, how to get more followers, how to get more clicks—often focus on the small…
The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on…
Are you unintentionally setting up a wall between you and your mobile users? Image by Simon Liu via Flickr. If you subscribe to any marketing blogs, then you’ve probably read…
The final installment of my talks with judges of ThemeForest’s Pagewiz Landing Page Design contest is with Dr. Karl Blanks, one of the founders of Conversion Rate Experts. Karl left…
OK you’ve heard it all before. Content is vital to the success of your online marketing strategy. Is it though, or is it just one of those things marketers and…
CTA buttons or call to action buttons play a very vital role in conversion as far as optimization is concerned. If you want a call to action button that features…
If you ask writer Matthew Stibbe how to effectively manage your writing team, he would likely suggest an infinite pizza budget and plenty of space for them to wander and…
Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is…
Do you use split testing? Did you know you can split test both your Facebook Page posts and your Facebook ads? Split testing (also known as A/B testing) is the best…
Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media…