The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.”
Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions.
When content creates boredom, confusion or uncertainty, landing page visitors have a hard time converting into customers. Avoiding these effects is harder than you may think, as we will see in the examples that follow.
7 Attributes of Highly Effective Landing Page Content
At a high level, landing page content should be written and edited with seven criteria in mind: