OK you’ve heard it all before.
Content is vital to the success of your online marketing strategy.
Is it though, or is it just one of those things marketers and copywriters tell you to drum up business?
Yes, it is important because it gets you in the search results so this happens:
- Joe enters “wooden dog kennels” into Google
- The search results show an article you’ve written about what to look for when buying a dog kennel
- Joe is impressed with your knowledge and looks at your profile
- He likes what he sees and follows the link to your website
- He reads about your services and takes a look at your About page
- Joe is convinced yours is the company he wants to deal with and gets in touch
