Eight steps to an effective pay-per-click advert
Pay-per-click adverts look simple but the best examples use every trick in the book in order to stand out. Business writer Rachel Miller explains how a simple title, copy and…
Pay-per-click adverts look simple but the best examples use every trick in the book in order to stand out. Business writer Rachel Miller explains how a simple title, copy and…
Ask social media managers about “brand standards” and you might elicit some uncomfortable expressions. Brand standards, created to ensure uniformity with brand messaging and imagery, can sometimes feel like restrictions…
Are you using LinkedIn to your advantage? Do you use LinkedIn marketing tactics to generate more leads? Over the past year, LinkedIn has added and revamped some important tools that…
If your idea of improving email marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple. The truth is that unless…
Insight-driven marketing is more valuable than data-driven marketing. Having large data sets, or Big Data, is like having tons of ore. It's heavy, hard to move around, expensive to manage,…
Digital marketing experts share how to get the most out of an influencer marketing campaign. As influencer marketing has evolved from simply finding the influencer with the widest reach to identifying the…
As an online marketer, it is one of the necessities to improve your website optimization through keyword rankings. However, the quantity of website ranking sites is increasing due to the…
An immersive experience in marketing strategy and performance management The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. At a…
Did you know that every day on the internet: There are 4.75 Billion pieces of content shared There are 1.8 Billion photos uploaded There are 700 Million Snapchats There are…
You know the score. You see other writers making mega bucks. Yet you’re just slogging away for peanuts. You long for clients who value your work and pay you the…
As CMI research shows, marketers with a documented content marketing strategy are more effective than those who don’t have a written strategy. Yet, only 27% of B2C and 48% of…
A beginner's guide to building an inbound marketing strategy (with slides!) Everyone knows about inbound marketing, right? I recently spoke at an event in London with a bunch of talented…