Marketing trends in the age of continuous partial attention
The growing prominence of mobile and online shopping has challenged marketers to refine and tailor how they target the 'always on' consumer. Retail hours are a thing of the past…
The growing prominence of mobile and online shopping has challenged marketers to refine and tailor how they target the 'always on' consumer. Retail hours are a thing of the past…
Although most people view social networking as a means of staying in touch with friends and sharing pictures, a savvy marketer knows that these sites are an excellent opportunity. However,…
In today’s very online, savvy business world people want answers. More so, they want answers to questions that they are personally asking. And one of the first things they do is head…
“It's hard to stay ahead of the curve. Every time I write a scene that I think is the sickest thing I have ever dreamed up, it is surpassed by…
Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends…
Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email…
In every field there is herd mentality simply because it is much easier to follow a herd rather than chart your own path. Besides, we think that whatever the herd…
Personalisation is a fundamental part of digital strategy and a strong commercial case for using it is as follows: a reported 14% uplift in sales. This stat comes from our…
When faced with creating a conversion-focused SEO landing page, what should our copy focus on? There are so many things we can do — so many directions we can go…
The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for 2015, chosen for their innovative contributions in the digital marketing community and dedication to creating…
Are you still using the Magic 8 Ball to tell you what your customers want or are you utilizing the current predictive trends of the industry? Marketers are grabbing on…
In a long-ago golden age, all a writer had to do was write; he churned out pages, presented them to an editor, and let others worry about promotion and advertising.…