2015 Digital Marketing Trends Social Media Managers Can’t Ignore
Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up…
Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up…
Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good…
Success at blog marketing depends on myriad content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is…
“Hey, you.” Me? Him? Her? That dog? “Hey, Christine.” That’s me. When you’re addressed by name, you pay attention. It’s clear that the speaker’s message is intended for you, and…
The end of the year is rapidly approaching, which means it’s time to start planning and budgeting for 2015. With the wide range of inbound marketing tactics, it can be…
Social media is often overlooked as an SEO tool. Not only does it increase interest and discovery about a business, social media links can also increase a website's rank in…
A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the…
There are 284 million monthly active users on Twitter and chances are, you're one of them -- we certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're…
Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. It’s funny, and…
Do you know if your social media strategy is working? Are you looking for an easier way to track your social activities? In this article I’ll show you how to…
What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Big data has many marketers thinking that real time is the…
Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having phenomenal reach, frequency, and engagement.…