Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve identified the trends you need to watch, so you can stay ahead of the pack in 2015.
Here are 7 digital marketing trends social media managers should know
Google will rely heavily on social media signals for SEO
With the organic online marketing ecosystem growing, it’s no surprise thatGoogle is relying more on social media signals to inform its search engine rankings. For many teams, the duties of people who works on SEO and those who work on social media are separate; however, this is all about to change. The two may still officially belong to separate teams, but social media marketers will need to be more informed on the SEO strategist’s agenda, so that the SEO strategy can assist with content promotion. The SEO strategist will then need to know how to work with social media marketers in order to receive the social signals it needs to make sure their company ranks on top inGoogle’s SERPs.
2015 Digital Marketing Trends Social Media Managers Can’t Ignore
