Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers.
As she likes to joke, she markets marketing software to marketers. It’s funny, and it’s true. It also makes her an expert at creating more consistent content.
As she says, it saved her from WordPress Draft purgatory.
“Once an article gets saved, an editor had to pray extra hard to get it out. Not to mention sending repeated emails.”
You’ve been there, right?
Blog ideas go in, but sometimes content never comes out. As things pile up, it can get harder and harder to stay ahead of the curve.
Arienne tackled this problem head on and came up with some surprising results.
“By re-examining our workflow, we were able to send 75% fewer emails than before about upcoming blog posts.” This was a big efficiency booster for Raven. “The less time we have to spend writing emails, the more time we can spend writing helpful articles.”
So, what is the best way to create consistent content for your own blog?