Success at blog marketing depends on myriad content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term.
Whether you’re just starting to explore the world of blog marketing, looking to spruce up the look and feel of your existing blog, or are ready to take your efforts and expertise to the next level, the 57 tips on this handy checklist will support your journey to blogging success.
Blog marketing 101
- Start by developing a basic blog marketing strategy. This can be as simple as determining who your audience will be, defining the goal you want to achieve with your blog (e.g., generating awareness, increasing leads, boosting sales, informing people about industry issues, etc.), how you will distinguish your content from that of your competitors, and how you will source your content (e.g., will you use staff-written posts? Curated content? Will you offer guest posting opportunities?).
- Establish an editorial policy. Answer questions like: