10 Holiday Marketing Mistakes to Avoid: Part 2
The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue…
The holiday madness is now upon us! If you make mistakes with your holiday marketing campaigns, you will lose out on a lot of revenue. To earn the most revenue…
As an online copywriter you probably focus a lot of attention on applying your skills as a copywriter, page by page. Nothing wrong with that. I do the same. I…
Gary Vaynerchuk, one of the biggest digital marketing big brains out there, likes to say that marketers ruin everything. What he’s saying is that a few of us find something…
Have you ever thought, “Wow, that headline could be better” after you turned in your final draft? Or worse, your boss (or client) redlined your copy–and she sent you a nastygram to let…
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand. A study conducted by Millward Brown Digital found that 34 percent of shoppers used their…
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most…
In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement…
If you’re just starting out with SEO and digital marketing, a lot of terms can feel like gibberish at first. That’s why we’re giving you a helpful lexicon here. This…
It’s simple really — at least in theory. You run a blog and want new material. Others out there want some new exposure. You offer would-be contributors a chance to…
Recently, one of the world’s largest providers of social data – Gnip – was acquired by Twitter. With clients ranging from Microsoft to the Library of Congress, this acquisition helps validate…
In social media, conventional wisdom dictates that campaigns should be reactive, impulsive and fun. However, for financial institutions and insurance companies, this type of approach can seem riddled with risk,…
As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are…