Why Content Marketing Fails…and How It Can Succeed
If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of B2Bs rated their content marketing as effective or really effective.…
If you believe your content marketing works well, you’re in the minority. A recent study showed only 38 percent of B2Bs rated their content marketing as effective or really effective.…
You have been trying for months to give your blog a new edge. You are trying every trick, creating good content, exploiting your social media profiles, connecting with other bloggers,…
You did everything right when optimizing your site for search -- or so you thought. Contributor Neil Patel explains where you may have gone wrong. No one gets a site…
No matter how good of a writer or marketer you are, eventually you will run out of ideas to blog about. It’s just a matter of time. It happens to…
Last week I did a Google+ Hangout with Max Minzer. During the interview I argued that everyone — especially experts — could benefit from learning how to write direct response…
You’ve likely seen images with quotations popping up everywhere – on blog posts, Facebook updates, and so forth. If you’re trying to figure out how to incorporate them into your…
When I first started in copywriting, I knew nothing about niches. My mentor wrote primarily for financial newsletters, but he also wrote for other products. It all seemed a hodgepodge.…
Want to sell a hamburger in India? Go ahead, McDonald’s did. But Mickey D’s menu in India doesn’t have any beef. That’s right, the famous Mac in India is the Chicken…
Web readers are people on a mission. Cramped for attention. Bent on skimming rather than diving deep. They don’t go to the web to window shop. They go there to…
Advertising is an ancient art. In the Babylonian sea ports, merchants hired barkers to announce the arrival of wine, spices, and fabrics. Citizens in Greece hung “Lost” posters in hopes…
In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found…
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that…