If you believe your content marketing works well, you’re in the minority.
A recent study showed only 38 percent of B2Bs rated their content marketing as effective or really effective.
How did content marketing get to this point and what can we do to fix it?
At his recent Vocus webinar, Arik Hanson showed why content falls short and shared pragmatic content production tips that generates steady results. See some of the highlights below:
Want to the full story from Arik? Listen to his on-demand webinar now!
Who’s to Blame?
Why Content Marketing Fails…and How It Can Succeed