7 Customer Loyalty Programs That Actually Add Value
Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers…
Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers…
Copywriting is a bit like martial arts; you don’t need to take aggressive action to see results. Image source. Marketing can be like martial arts. In a fight, you can…
Are you looking for ways to improve your Instagram presence? Or perhaps you’re a newbie just looking to get started? Instagram is one of the fastest growing social media platforms…
Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing. Your websites, apps, and updates probably try to offer something of…
As we’ve been watching the trends in the medical device industry, we see that it is currently valued at a staggering $100 billion dollars. Investment in this industry has more…
What do all content marketers have in common? No matter whether you’re a one-person business owner or part of the content development team in a Fortune 500, everyone needs to…
It’s no secret. We all want more blog traffic. For some of us it helps grow our business. For others it offers that warm and fuzzy feeling when we open…
Local SEO is becoming one of the essential components to every business and brand that wants long-term success across search engines. This comes from our latest Search Engine Optimisation Best…
SEO doesn't exist in a vacuum. Contributor Erin Everhart shares tips for getting other company stakeholders on board to achieve SEO success. Everyone can, and probably has, argued over what…
It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the…
Deploying analytics successfully in the marketing world – especially advanced analytics, at scale – goes beyond crunching terabytes of data and using “visualization” techniques to tease out the stories. The…
As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find…