As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were.
One of the key points that arose from the survey was a growing concern over the skills gap within the industry.
When asked to rate issues on a pain scale of one to five (with five being the most painful), 30% of respondents rated ‘finding marketers with the right skills is a nightmare’ as either four of five…
