How to bridge the marketing skills gap

As part of our report titled ‘Marketing Pain Points and How to Overcome Them’ in collaboration with SmartFocus, we surveyed more than 500 client-side marketers earlier this year to find out what their pain points were. 

One of the key points that arose from the survey was a growing concern over the skills gap within the industry.

When asked to rate issues on a pain scale of one to five (with five being the most painful), 30% of respondents rated ‘finding marketers with the right skills is a nightmare’ as either four of five…

How to bridge the marketing skills gap


Rick Duris is CopyRanger.

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