Social media contests are good for more than just gathering followers and likes. Here’s you can learn about your customers without even having to dig too deep.
Giving stuff away on social media is a relatively easy way to get people to interact with your brand or business. According to a 2013 study, more than half of the people who answered one particular survey said they followed brands in order to participate in contests and access discount coupons.
But contests and promotions are really only powerful if you do something with the information you learn about your customers, their behavior, and how they’re interacting with your brand.
You can learn where your customers live … the kinds of devices they use to interact with your business … the times of day they’re most likely to visit your campaigns … how likely they are to share links to your contests and promotions on social media, and much more…