According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available to marketers right now. Your team need to start drawing valuable data insight if you want to truly understand your prospects’ buying behaviour, increase lead generation and ultimately improve your marketing ROI.
In order to do that, you need to lay the foundations that ensure data-driven processes become the heart of your marketing team’s activity. If you can empower your team to wrestle big data into concise analysis, well, let’s just say you’ll be well on your way to lead generation success.
KNOW WHAT DATA YOU NEED AND WHY
Now this might seem a bit of a ‘well…duh’ point, but you’d be surprised how many marketers are concerned with making sense of all that data – 70% of respondents to a recent eMarketer survey said just that…