One of the biggest reasons we all do social media marketing is to find new customers for our products or services. Maybe it is the biggest reason. It comes before social customer service, because without finding customers in the first place, we’d have no one to serve. This infographic from Salesforce gives some insight into the process of acquiring customers via social media.
Does social actually help find us customers? The answer is: sort of. 54% of B2B marketers say they’ve generated leads using social media. Of course, B2B marketers have a tougher time with social than B2C and existing non-virtual networks often are fairly robust for B2B businesses. But I think we can expect to see greater success in the coming years…
