Long seen as a promotional vehicle or engagement tactic, social media is quickly becoming a means to fulfill the business transaction itself. Never before has a medium offered so much utility for brands as well as immediate gratification for consumers.
In fact, 78% of people say that social media greatly impacts their buying behavior already, with 4 in 10 having made a purchase either online or in the store after sharing or marking an item as a favorite on Twitter, Facebook or Pinterest. Now, a growing number of platforms are ensuring that consumers never even have to leave their networks at all to get what they’re after…
From Venmo to ChangeTip, a Quick Guide to Money Transfers on Social
